Development Needs of Professional English Teachers: SWOT/TOWS Analysis
Keywords:
Professional Development Teaching Methodology, Technological Integration, International Collaboration, Institutional Support, Adaptability to ChangeAbstract
This study aims to identify the professional development needs, opportunities, and challenges English teachers face in universities. The research involved 17 teachers who held a master’s degree or higher and had a minimum of 6 years of teaching experience. A SWOT analysis revealed that teachers’ work experience, educational background, and commitment to continuous learning are key strengths. However, limited use of technology, the need for updated teaching methodologies, and insufficient institutional support for professional growth were identified as weaknesses. The TOWS analysis proposes the following strategies: engaging experienced teachers in curriculum innovation, expanding international collaborations, integrating technology into teaching, enhancing institutional support, and providing flexible learning opportunities. Implementing these measures will enhance teachers’ professional competencies, improve teaching quality, and accelerate students’ learning outcomes. To enhance the quality of English education in business schools, a sustainable development program combining technology, innovative teaching strategies, and institutional support is essential.
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